The series follows Anna Smirnova, a businesswoman of over 20 years who sells goods for children. She is one of the few former "shuttle traders" who still manage to keep their business afloat. However, as competition gets tougher, she increasingly struggles to make ends meet in the current unfavourable economic environment. Juggling her business and family life, she tries to save her two shops from bankruptcy as well as to be there for her family. Will she manage to find the right balance between these two areas of her life?